Who We Are
It all starts at the beginning(s).
Heather and Ben Freiser are a powerhouse duo in the hospitality and marketing industries, blending creative storytelling with innovative dining experiences. With a shared passion for food, events, and brand building, they have developed unique concepts that captivate audiences and create lasting connections between brands and consumers.
Heather Freiser brings a dynamic background in media, marketing, and creative direction to the table. Her expertise spans social media strategy, event activation, and brand storytelling, making her a sought-after consultant in the hospitality space. She has worked with top restaurants, beverage brands, and lifestyle companies, shaping their identities through content creation, experiential events, and strategic partnerships.
Ben Freiser has over two decades of experience in the restaurant and hospitality industry, excelling in restaurant operations, concept development, and guest experience. His keen understanding of market trends and consumer preferences has allowed him to create spaces that are both welcoming and innovative. As a seasoned restaurateur, he specializes in menu development, operational efficiency, and staff training, ensuring that every aspect of a dining experience is meticulously executed.
Together, they co-founded Beginnings, a one-of-a-kind literary-themed restaurant that seamlessly combines storytelling with exceptional food and drink. Their ability to transform dining into a narrative-driven experience has made them pioneers in experiential hospitality. Beyond their work with Beginnings, they collaborate on marketing campaigns, event production, and brand activations for restaurants, beverage companies, and lifestyle brands looking to engage their audiences in meaningful ways.






Past & Present Clients Include
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Felicia
Cocktail Bar & Restaurant
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Aura
Mediterranean Coastal Cuisine
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Trash Island
Brooklyn Based Coffee Shop
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The Sands Atlantic Beach
Catering Venue & Beach Club
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Beginnings
Literary Themed Restaurant
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GymGuyz
Personal Training
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DoodyMan & DTC
Commercial & Residential Plumbing Company
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My Beach Baby
Children’s Clothing & Party Store